Work ON your business, not just IN it.

This article appeared in the March 2026 Edition of the Branding Pot Monthly.
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Work ON your business not just IN it. 
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 Working on your business instead of getting swallowed by the daily grind is one of the hardest shifts for any business owner— especially when your “workday” includes kids, cows, chores, and a to‑do list that never actually ends. But it’s also the shift that separates businesses that survive from businesses that grow with purpose. And whether your business is beef production, commodity crops, social media influencing or a bookkeeping side gig, we all deserve to grow & blossom. 
 
Being busy isn’t the same as building something.
 
Working in your business keeps the wheels turning. 
Working on your business decides where those wheels are going.
 
When you carve out even a little time to step back, you create space for the things that actually move you forward—clarity, strategy, and intention. That’s where growth happens. Get started with these:

• Carve out 15 minutes each day to connect to someone about your business. Reach out on socials, LinkedIn, make a call or shoot a text you've been meaning to send. NETWORK.
• Sign up for a course, webinar or conference that will bring VALUE to your business- hello Advancing Women in Agriculture, a book keeping 101 or a leadership typing course. Even better? Sign up for the Masterclass: From Barnyard to Boss Mode
• Book a one-hour CEO meeting with yourself each week. Block it off or it won't happen. Then ask yourself “What opportunity am I ignoring because I’m too busy?”
• When was the last time your team (yes, even if that's just the hubs & you) sat down and made goals? Celebrated the wins? Did a team building event? Happy staff (yes, you can call hubs your staff here, I won't tell ;) ) = more production.